Why I do what I do the way I do it.
I started designing because I was tired of websites that looked like Pinterest threw up.
I wanted something sharper. Smarter. Realer.
Something that didn’t scream “template” - even if it was one.
Now I create websites with clarity, structure, and edge - for coaches, creators, and online entrepreneurs who want to stand out without selling their soul.
Long story short - Pinterest burnout, beige overload, and a deep need to design things that actually feel alive.
let me see the rebels
Every template I created was part of the process.
I didn’t pick a style and stick to it. I built, tested, stretched. Until Étoile Noir hit different.
Clean layout. No fluff. Just bold energy in a minimalist frame.
That’s when I knew: this is the direction. This is the vibe.
Now every project I touch moves with that same clarity - structure, contrast, intention.
Some were soft. Some were safe. One of them? That one was me.
scorpio / MATCHA LATTES
DOG & cat PERSON / Can’t resist a spicy serif
Mona Benz
What I stand for
STRATEGIC by Design
CLEAN over CUTE
Unbothered + INTENTIONAL
EDITORIAL ENERGY
Lowkey, not Loud
soft REBEL vibes
NO BEIGE BRANDS
clarity before decoration
no fluff, no filler
but still made to convert
impact doesn’t need to shout
bold choices, quiet confidence
your site should feel like *you*
not just “pretty”
I’m probably designing in my kimono, retro glasses, and black coffee in hand (or matcha, depends).
I’ve always seen the world a little differently. I notice the tiny things. The atmosphere. The energy behind a brand. I'm not loud, but I listen deeply - and I think that’s why design clicked.
I didn’t grow up dreaming of pixels and fonts. In fact, I went through all kinds of jobs, from office paperwork to factory shifts that drained the color from my days. Nothing ever felt like mine.
Until I stumbled into web design - and something in me just exhaled.
There was finally space to create. To express. To shape something that felt real.
Not for the algorithm, not for the trends, but for real people who are done pretending.
What I love most about this work isn’t just the visuals. It’s the feeling.
It’s knowing I can help someone be seen - like, truly. To take everything they are and make it visible, clean, intentional, and bold in a way that’s still soft around the edges.
Because honestly? I’m tired of opening Pinterest and seeing the same thing on repeat.
Minimalist beige. A script font. Zero soul.
Especially here, where playing it safe is the default - where websites look “professional,” but feel like robots made them.
I want more for us. For you. For the kind of woman who’s doing something meaningful and deserves a site that reflects it.
So no, I’m not here to give you the trendy thing.
I’m here to help you show up in a way that actually feels like you - without overthinking it or overdoing it.
And if something in you says “ugh, finally,” then hey… maybe we’re a match.
probably scrolling fonts at 11pm
matcha > coffee > wine > repeat
prefers grid lines over chaos
soul music, long walks, and Pilates
“The internet has enough beige. Be something else.”
Your site should feel like you.
Let’s make it happen — with edge, intention, and zero stress.
Whether you're launching a new brand or trying to make your template actually look like you, I’m here to simplify the chaos and turn it into something scroll-stopping.
One page, one section, one bold move at a time.